OPower's cost to Utility = ~$15/house/year

OPower's cost to Utility = ~$15/house/year

1 year ROI is assumed based on 2-2.5% decrease in energy use per residential home

http://www.rpu.org/about/board/archived_minutes/2009/oct/pdfs/OPOWER.pdf

Social Norms and Energy Conservation

http://www.energy.wisc.edu/wp-content/uploads/2010/04/Allcott-OPOWER-Slides-4-29-2010.pdf